Using promotional language such as "discount", "special offer", or "promotion" in the title of an advert on suchen.expert is permitted in certain contexts, but there are important guidelines to follow.
When is promotional language permitted?
Promotional terms may be used in the title or description of an advert when they genuinely and accurately describe the offer. For example, if you are offering an item at a reduced price compared to its original value, mentioning this clearly is acceptable. The key requirement is that the claim must be truthful and verifiable.
What is not permitted?
Using promotional words purely to attract attention — without a genuine offer behind them — is not allowed. Misleading titles that promise discounts or promotions that do not actually exist will result in the advert being rejected or removed. Excessive use of promotional language that makes an advert look like spam is also discouraged.
How should I phrase it?
If you are offering a genuine discount, state it clearly and factually. For example: "Office desk — reduced from €150 to €90" is informative and transparent. Avoid vague or exaggerated claims such as "Incredible deal — 80% off everything!" without substantiation.
What about promotional adverts for services or events?
For services or events with a limited-time offer or early-bird pricing, you may mention this in the description. Again, the offer must be genuine and clearly described. Do not use urgency tactics that could mislead users into making hasty decisions based on false scarcity or time pressure.
Still unsure?
If you are not certain whether the promotional language you wish to use is permitted, contact our support team before publishing your advert. We are happy to advise you on how to present your offer clearly and within our guidelines.
