Sometimes an advert is exactly what someone is looking for, but is not spotted immediately amongst many similar offers. ‘Premium Top’ gives your advert additional presence in the designated areas of the search results and can help more relevant prospective customers notice it.
The promotion service works particularly well if your advert is already compelling, with a clear title, appealing images and complete information. This combines a stronger presentation with an offer that is immediately clear when opened.
What does ‘Premium Top’ do?
‘Premium Top’ can present your advert more frequently in particularly prominent positions within relevant search results. This increases the chance that users will notice and open your advert sooner.
Your advert will still only be displayed where it is relevant to the search. The following factors, amongst others, may play a role:
- Advert type and category
- Search term used
- Location and search area
- Selected filters
- Sorting of results
- Relevance of the advert
- Other active adverts and promotion services
The promotion service does not expand the category or selected location and does not display your advert for irrelevant search queries.
When is the additional visibility worthwhile?
‘Premium Top’ can be particularly useful when many comparable adverts are published or when you want your offer to be noticed as effectively as possible within a particular period.
Typical examples include:
- an attractive item in a busy Marketplace category
- a service with several comparable providers
- an event with a fixed date
- a seasonal or short-term offer
- an important wanted advert that needs to reach the right people quickly
- an advert that is already active and should receive renewed attention
The right choice depends on your objective, budget and expected demand. How can I increase the visibility of my advert by choosing the right promotion services and a strategic duration? provides an overview.
Prepare your advert carefully
Greater visibility is particularly valuable when prospective customers can immediately see what you are offering or looking for.
Before booking, check the following:
- Is the title clear and easy to understand?
- Does the main image show the most important details?
- Are the price or reward up to date?
- Is the description complete?
- Are the condition, scope and any defects mentioned?
- Are the location, shipping or collection terms correct?
- Is the offer available for the entire duration?
- Can you respond to messages promptly?
If your advert receives many views but hardly any responses, first take a look at the price, images and description. Helpful guidance is available under Why am I getting lots of views on my advert but no responses?
Choose a suitable duration
Depending on the available options, durations of between 7 and 14 days are currently on offer. The specific duration and price will be displayed before you make your purchase.
A shorter duration is well suited to events, promotions or offers that need to attract a suitable response quickly. A longer duration can be useful if prospective customers need more time to decide or if you want to cover different days of the week.
For an advert that is already active, the booked duration generally begins immediately after successful payment. It is therefore best to book at a time when your offer is available and you can respond to enquiries.
How to book ‘Premium Top’
If the promotion service is offered, you can select it in step 5 while creating your advert.
For an active advert, proceed as follows:
- Open My Adverts.
- Select the ‘Active’ section.
- Find the advert you want.
- Click ‘Boost’.
- Select ‘Premium Top’ and the desired duration.
- Check the advert, duration, price and payment details.
- Complete the booking.
Detailed instructions are available under How can I purchase a promotion service for my advert?
Stand out even more with a combination
‘Premium Top’ can be combined with ‘Yellow Frame’ and ‘Gallery’, provided these promotion services are available for your advert.
- ‘Premium Top’ supports a particularly prominent presentation in the designated areas.
- ‘Yellow Frame’ visually highlights the advert card.
- ‘Gallery’ also features your advert in the gallery on the homepage.
This allows you to decide for yourself whether to use a single form of highlighting or to showcase your advert more prominently in several places. The packages may have different durations and are managed separately.
Check the activation
After purchase, check under ‘My Adverts’ whether ‘Premium Top’ has been assigned to the correct advert and what remaining duration is displayed.
Then search for your advert within the correct advert type. The search on the search page works only within the currently open advert type. For example, you must search for a Marketplace advert within ‘Marketplace’.
Further guidance is available under How do I check whether a promotion service has been activated for my advert?
Good prospects without unrealistic promises
‘Premium Top’ can support the visibility of your advert, but does not guarantee a permanent top position, a fixed number of views or a particular sales outcome. Search terms, location, filters, sorting and other relevant adverts can affect how it is displayed.
Why doesn’t my advert appear at the top of the search results? explains why a promoted advert does not appear in first place in every search.
A compelling advert, a well-chosen booking time and ‘Premium Top’ complement one another. This creates good conditions for more relevant prospective customers to discover your offer.
