You cannot buy a permanently guaranteed top spot on suchen.expert. The search results are tailored to the search term, advert type, category, location, filters and other criteria. What appears at the top for one user may appear in a different position in another search.
However, you can significantly improve your chances of a particularly prominent placement. A compelling advert provides the foundation, and ‘Premium Top’ gives it an extra boost in the designated areas. This turns the pursuit of first place into a more meaningful objective: being noticed early by as many of the right people as possible.
The best starting point: an advert that is genuinely relevant
The search function aims to show users relevant results. That’s why good visibility doesn’t start with as many keywords as possible, but with clear and accurate categorisation.
- Choose the right advert type.
- Assign the advert to the appropriate category.
- Specify the actual location.
- Write a clear title using the standard term for the offer.
- Make it immediately clear from the main image what the advert is about.
- State a reasonable price or an appropriate reward.
The more precisely your advert matches the search, the more likely it is to reach people who are genuinely interested in it.
“Premium Top” attracts additional attention
With “Premium Top”, an already good advert is presented particularly prominently in the designated areas. This can be especially helpful in busy categories where new adverts are added quickly.
This promotion service does not guarantee a fixed top position. However, it increases the chance that interested people will discover and open your advert early on. This is precisely where the practical benefit lies: more attention at the right moment.
A title that interested people understand straight away
Use words that people actually search for. The title should clearly name the item, service or event whilst remaining easy to read.
- Be specific rather than general.
- Highlight the most important feature if it makes the decision easier.
- Avoid long lists of similar search terms.
- Avoid unnecessary capital letters and repeated special characters.
A natural-sounding title appears more trustworthy and is more effective than an overloaded jumble of terms.
The first impression determines whether users click
A good ranking is of little use if users scroll past the advert. The cover image, title and price should therefore combine to create a clear and attractive preview.
- Use a sharp, bright and up-to-date main image.
- Show the most important item or service without any distracting elements.
- Keep the price and availability up to date.
- Describe the benefits honestly and specifically.
- Answer common questions directly in the text.
Compare within the correct advert type
The search on a search page only works within the advert type you are currently viewing. You should therefore search for a Marketplace advert in “Marketplace”, a service in “Services” and an event in the corresponding advert type.
Use realistic search terms, the appropriate location and a sensible search area. Also check the filters and sorting. This gives you a better idea of how your advert appears in its real search environment. The order can change from one search to another, so a single view is not a universally valid ranking.
When is the extra boost particularly worthwhile?
“Premium Top” can be particularly worthwhile when the timeframe and your objective are well matched.
- Many comparable adverts appear in your category.
- A seasonal offer is currently in high demand.
- An event is taking place soon.
- You’d like to receive more suitable enquiries at short notice.
- Your offer is fully prepared and available immediately.
- You can respond quickly to messages during the promotion period.
Greater impact through the right combination
Not every objective can be achieved in the same way. “Premium Top” supports a prominent presence, the “Yellow Frame” visually highlights the advert card, and the “Gallery” creates an additional eye-catcher on the homepage.
A quick success check before you start
- Is the advert complete and up to date?
- Have you selected the correct advert type, category and location?
- Are the title and image clear at a glance?
- Does the price match the offer?
- Is the selected time period appropriate for your target audience?
- Can you respond promptly to interested people?
First place is not a permanent promise. However, good content, appropriate categorisation and targeted promotion services give your advert a better chance of attracting early attention and valuable contacts.