A high number of views is initially a good sign: your advert is being found and attracts enough interest for people to open it. If this has not yet resulted in a message, the next opportunity for improvement usually lies in the advert itself. After opening it, prospective customers need to be quickly reassured that the offer, price, conditions and provider are right for them.
Promotion can attract additional attention. Your description, images and conditions then turn this attention into a genuine opportunity for contact.
A view and a response are two different steps
A view shows that the title, photo or placement has aroused curiosity. A person responds only if, after reading the advert, they see a clear reason and an easy next step. Unanswered questions, an unsuitable price, missing images or unclear conditions can stand in the way.
On suchen.expert, adverts are protected against fraudulent activity and only unique views are counted. A high number of views is therefore a helpful indication that users are actually opening your advert.
The number of views alone does not, therefore, indicate that something is technically wrong. Rather, it shows that interest already exists. Use this signal to improve the content in a targeted manner.
Start with the cover image and title
The first image and the title promise what the user will find after opening the advert. Both should be specific, credible and consistent with one another.
- Show the item, service or relevant location clearly and without distracting elements.
- Use up-to-date, sharp images and, where necessary, show multiple angles.
- Mention the most important feature in the title, rather than using general advertising or lots of repeated search terms.
- Choose as your first photo the image that most quickly conveys the benefit or condition.
For a flat, for example, photos of the most important rooms, the entrance and, where applicable, the view are helpful. For a service, informative examples of your work can build trust, provided that you are allowed to show them.
Make the price or reward easy to understand
Prospective customers compare offers. A realistic price helps them decide more quickly. If the price is negotiable, state this clearly. For a higher-value offer, briefly explain which features, service or special characteristic justify the amount.
For ‘Lost’ and ‘Found’ adverts, a reward is used instead of a sale price. Only specify a reward that you genuinely intend to offer. Contradictory information between the field and the description undermines trust.
The description should make decision-making easier
A good description not only explains what is on offer, but also who it is suitable for and how the handover or service will take place. Start by stating the most important points and then add the details.
- Condition, scope and key features
- Location, collection, dispatch or service area
- Available dates or time constraints
- Any prerequisites, cost components or exclusions
- A friendly note explaining what information you require when someone makes an enquiry
Specific examples make the benefit easier to understand. Avoid long promotional sentences with no substance. Prospective customers want to see quickly whether the offer suits their situation.
Trust is built through clear and consistent information
A complete profile, relevant reviews and friendly replies can make it easier for someone to decide to get in touch. Reviews don’t have to be perfect. A transparent profile and a professional approach to questions often come across as more credible than grand promises.
Also check whether the images, title, category, location and text all tell the same story. If individual details do not fit together, some users will leave the advert even though the basic offer is interesting.
Clearly state delivery options, dates and how to reach you
Practical conditions can be decisive. In a larger city, offering delivery can provide additional value. For services, the service area and available dates matter. For collection, an approximate location and a realistic time window are helpful.
Respond to genuine enquiries as promptly as possible. Particularly with urgent searches, a quick, helpful response often determines which offer is pursued further.
Conclude with a clear call to action
Make the next step straightforward. A sentence such as ‘Please let me know when you’d like to collect the item’ or ‘When making your enquiry, please state the location and your preferred date’ provides guidance. Where possible, handle questions and arrangements via the messaging function on suchen.expert to keep the conversation clear and organised.
Test changes one at a time
Start by revising the most influential factors: the cover image, title, price or reward, and the first few paragraphs. Then monitor whether you receive more suitable messages. If you change everything at once, it will be harder to identify later which improvement made the difference.
If you also want to check whether messages are reaching you correctly, the guide to checking whether you can be reached will help.
Promotion and a good advert go hand in hand
Booked promotion services can make your advert more prominent and support additional views. However, they do not guarantee a particular number of contacts. This is not a contradiction: promotion has the task of attracting attention, while a convincing offer helps turn that attention into an enquiry.
Use the guide to optimising your advert for free as a basis, then decide whether additional visibility suits your objective and timeframe. A high number of views shows that you have already achieved an important first step.
