With the promotion services available on suchen.expert, you can give a well-prepared advert targeted prominence and attract additional attention to your offer, request or event. You can choose from ‘Premium Top’, ‘Yellow Frame’ and ‘Gallery’. The three promotion services focus on different aspects and can also be combined.
The most suitable option and duration depend on the advert type, category, demand, the number of comparable adverts and your personal objective.
Promotion services can improve an advert’s visibility and how it is perceived. However, they do not guarantee a particular position in the search results, a fixed number of views or enquiries, or a successful sale or transaction.
What influences the visibility of an advert?
The effectiveness of a promotion service depends, amongst other things, on the following factors:
- Advert type and category
- Search terms used
- Location and selected search area
- active filters and sorting options
- number of comparable adverts
- demand within the relevant category
- time of publication
- quality of the title, description and images
- price or reward
- how current the offer is and whether it is available
- promotion services booked for other adverts
- users’ individual search behaviour
A promotion service supports the presentation of your advert. However, it is no substitute for a clear title, a complete description, good images or realistic offer terms.
Which promotion service suits my objective?
Before booking, consider where you would like to improve visibility:
- Should the advert appear more frequently in particularly prominent areas of the search results?
- Should it stand out more visually within a list of results?
- Should it also be featured in the gallery on the homepage?
- Would you like to combine several forms of highlighting?
The service description, duration and price displayed during the booking process are key to your decision.
When is ‘Premium Top’ suitable?
‘Premium Top’ can help your advert appear more often in prominent positions within relevant search results. How it is actually displayed depends on the specific search query, filters, location, relevance and other active adverts.
‘Premium Top’ can be particularly useful if:
- many new adverts regularly appear in the relevant category
- you want your advert to be found quickly
- you are offering a service in a highly competitive sector
- an event or offer is only relevant for a limited period
- your advert is already complete and compelling
- the potential for greater attention justifies the cost of the promotion service
Even with ‘Premium Top’, there is no entitlement to a permanent top position. Further information is available under Boost your advert’s visibility with Premium Top on suchen.expert.
When is the ‘Yellow Frame’ suitable?
The ‘Yellow Frame’ visually highlights your advert card within the advert overview. This can help it stand out more quickly amongst similar offers.
This promotion service may be suitable if:
- many comparable adverts are displayed
- your cover image and title are already informative
- you wish to create a highly visible visual highlight
- your advert is difficult to distinguish from similar ones at first glance
- you wish to draw attention to a particular feature or promotion
This promotion service focuses on visual prominence. A Yellow Frame alone will not improve an unclear description and is no substitute for an informative cover image.
Details are available under The Yellow Frame on suchen.expert: A visual highlight for your advert.
When is the ‘Gallery’ suitable?
With the ‘Gallery’ promotion service, your advert can also be presented in the gallery on the homepage. It is displayed there in rotation together with other selected adverts.
The ‘Gallery’ may be particularly suitable if:
- images play an important role in interested users’ decisions
- your advert has a high-quality, easily recognisable main image
- you want to reach users outside a specific search results list
- you want to highlight a particular product, service or event
- your offer already looks clear and interesting from the image alone
When several Gallery adverts are active, they are displayed in rotation. Continuous display or a particular position within the Gallery therefore cannot be guaranteed.
Further information is available under Gallery feature on suchen.expert: Maximum visibility for your advert.
Can I combine several promotion services?
Yes. For example, you can combine ‘Premium Top’, ‘Yellow Frame’ and ‘Gallery’ for the same advert.
Combining them can be useful because the promotion services serve different purposes:
- ‘Premium Top’ supports visibility within relevant search results.
- The ‘Yellow Frame’ provides additional visual prominence.
- The ‘Gallery’ enables an additional display on the homepage.
The individual durations may overlap fully or partially. Each promotion service is managed according to its own booking and activation time.
Do not automatically book every package. First check which form of visibility suits your offer and budget. Details are explained on the page How do multiple promotion service packages work at the same time?
How do I analyse the competition in my category?
Open the search page for the relevant advert type and search using terms that interested users would be likely to use.
Important: Searches on a search page are limited to the advert type you are currently viewing. For example, if you have opened the ‘Marketplace’ search page, only Marketplace adverts will be searched. You should therefore always compare your advert within the correct advert type.
Then proceed as follows:
- Select the appropriate advert type.
- Enter a realistic search term.
- Set the correct location and search area.
- Use the same filters that interested users would be likely to select.
- Sort the results by date, if this option is available.
- Check how many similar adverts there are.
- Observe how often new, comparable adverts are added.
- Compare titles, images, prices and descriptions.
- Check which offers are already using promotion services.
A single search query does not show every user the same order. Search terms, location, filters, sorting and other factors can change how results are displayed.
How do I choose the right duration?
Depending on the selected promotion service, the durations currently offered range from 7 to 14 days. The information displayed immediately before booking is always decisive.
For an advert that is already active, the booked duration generally begins immediately after successful payment. It cannot be moved to a later time at will. You should therefore choose the booking time carefully.
When might a shorter duration be advisable?
A shorter duration may be suitable if:
- your offer is time-limited
- an event is taking place soon
- there is seasonal or short-term increased demand
- you wish to test the effectiveness of a particular promotion service first
- you need suitable enquiries at short notice
- the price or availability may change soon
- you wish to focus your budget specifically on a particularly important period
Do not book the promotion service until the title, description, images, price and availability have been fully checked.
When might a longer duration be advisable?
A longer duration may be appropriate if:
- interested people need more time to make their decision
- the target audience only searches at irregular intervals
- the service needs further explanation
- a high-quality product requires a longer sales period
- the offer remains available throughout the entire period
- you wish to cover different days of the week and fluctuations in demand
- you want not just short-term but continuous visibility
Check whether you can keep the price, availability and content up to date throughout the entire duration.
How does the promotion service affect the duration of my advert?
The duration of a promotion service and the advert’s regular duration do not have to be identical. If the advert’s remaining duration is shorter than the booked promotion service, the promotion service may affect how long the advert continues to run.
You should therefore check the following before making payment:
- when the advert’s active period ends
- when the promotion service begins
- how long the promotion service remains valid
- whether the advertised item or service can still be offered during this period
- whether an event date falls before the promotion service ends
Details are available under How does a promotion service affect the duration of my advert?
When should I book a promotion service?
A good time to book is when:
- the advert has been fully created and checked
- all images have been uploaded
- the price or reward has been entered correctly
- the offer is actually available
- you can respond to messages throughout the duration
- the selected time period matches the demand or event
- no further major revisions to the advert are planned
A promotion service should not be used to give greater exposure to an incomplete or inaccurate advert.
Instructions for booking are available under How can I purchase a promotion service for my advert?
How do I check that it has been activated?
After booking, check that the selected promotion service is displayed for the correct advert.
Check the following:
- the selected advert
- the name of the booked promotion service
- the activation status
- the start of the duration
- the displayed end date
- the visual presentation of the advert
- the payment confirmation, if applicable
Further guidance is available under How do I check whether a promotion service has been activated for my advert?
How can I assess the effectiveness of the service?
Before booking, decide what objective you want to achieve. Do not consider only the number of views.
Where the relevant information is displayed, you can compare:
- Views before and during the promotion service
- Number of new favourites
- Number of messages received
- Quality and relevance of enquiries
- Time taken to receive the first suitable enquiry
- Sales, successful matches or appointments arranged
- Responses to different cover images or descriptions
During a short comparison, do not change the title, price, images and promotion service all at once. Otherwise, it will be difficult to assess which change affected the result.
Many views without any responses may indicate that the price, description, images, trustworthiness or offer terms should be reviewed. Further guidance is available under Why am I getting lots of views on my advert but no responses?
What can promotion services not guarantee?
Even when carefully selected, no promotion service can guarantee the following:
- a permanent top position
- the same position for all users
- a specific number of views
- a specific number of messages
- exclusively suitable or genuine enquiries
- a sale, order or contract
- a specific price or profit
- continued visibility after the booked period has expired
The page Why doesn’t my advert appear at the top of the search results? explains why an advert does not always appear first despite a promotion service.
How can I improve my advert before booking?
First check the basics of your advert, which cost nothing:
- correct advert type
- appropriate category
- clear and factual title
- complete description
- up-to-date price or reward
- a clear and informative main image
- additional relevant images
- correct location
- up-to-date availability
- clear collection, shipping or service conditions
- prompt and friendly response to messages
Further options are explained on the page How can I get my advert to rank higher in the search results without using additional paid services?
A quick check before booking
- Is the advert complete and up to date?
- Have I selected the correct advert type?
- Am I searching within this type for comparison purposes?
- What is my specific aim?
- Do I need greater visibility, visual highlighting or a Gallery placement?
- Which promotion service suits this aim?
- Would a combination of several packages be useful?
- Does the offered duration match how long my offer is available?
- Have I chosen the right time to book?
- Can I respond to messages throughout the entire duration?
- Have I checked the price, duration and service description before making payment?
- Do I know which metrics I want to use to assess the effectiveness?
A compelling advert, a suitably selected promotion service and a carefully chosen duration complement one another. This increases the chance that more interested people who are a good match will notice your offer, without promising a particular placement or a fixed result.
