If a particular advert appears very high in the results for several searches, this may be due to a combination of a strong match in terms of content and an active promotion service. “Premium Top” in particular can present an advert more prominently in the designated areas.
This does not mean that the user has purchased a permanent top position. Search results are always generated based on the specific search query. The advert type, keywords, category, location, search area, filters and sorting criteria all work together to determine which adverts are visible and the order in which they appear.
“Premium Top” can enhance visibility
An advert with “Premium Top” may appear more frequently in a particularly prominent position among relevant results. If you use different but thematically related search terms, the same advert may still be a good match for all of these searches.
The promotion service generates additional attention but does not guarantee an unchanging position. For more information, see Boost your advert's visibility with Premium Top on Suchen Expert.
Multiple search terms can lead to the same offer
Many offers can be described in different ways. A bicycle, for example, can be found by its make, model, size, intended use or accessories. If an advert contains clear and relevant information, it can remain relevant for several related search terms.
The category and location can also cause the advert to appear repeatedly in your selection. This is particularly likely if there are only a few comparable active adverts in your search area.
The search remains within the currently open advert type
An important point: the search function on a search page only covers the advert type you are currently viewing.
- In ‘Marketplace’, you will see marketplace adverts.
- In ‘Services’, the search looks for services.
- In ‘Lost’, you search amongst lost items.
- In ‘Events’, you’ll find relevant events.
If you keep using different search terms within the same advert type, the group of possible results will also remain similar. A particularly relevant or promoted advert may therefore repeatedly appear near the top.
Location, filters and sorting affect the results
Even small changes to the search settings can produce a different list of results. You should therefore check more than just the search term.
- Which location is selected?
- How large is the search area?
- Which category is active?
- Are price, date or other filters applied?
- Which sort order has been selected?
- Has the page reloaded completely following a change?
Previous search activity can also influence the results. Another user may therefore see a significantly different order based on a different location, different filters or a different search history.
Why the top results may still change
New adverts are added, others expire, offers are edited and promotion services begin or end. The specific search query also alters the relevant selection. Therefore, a current top position is always a snapshot in time.
If an offer is currently a very good match and is also highlighted, it may frequently appear near the top for a period of time. This does not create a permanent guarantee. You can find more background information in Why doesn’t my advert appear at the top of the search results?
How to improve the prospects for your own advert
You do not need to copy another advert. Make your own offer as clear, attractive and helpful as possible.
- Use a clear, naturally worded title.
- Choose a bright, informative main image.
- Describe the condition, service or benefits clearly and specifically.
- State a realistic price or an appropriate reward.
- Keep availability and dates up to date.
- Respond to messages in a friendly and timely manner.
You can find detailed guidance in How can I get my advert to rank higher without using additional paid services?
Choose the promotion service according to your objective
If you want to give your advert an extra visibility boost, “Premium Top” may be the right choice. If you mainly want the advert card to stand out visually, the “Yellow Frame” is a good option. For an additional presentation on the homepage, you can use the “Gallery”.
The overview How can I increase the visibility of my advert by choosing the right promotion services and a strategic duration? explains which combination suits your objective.
Assess the effect with a realistic comparison
- Search within the correct advert type.
- Use terms that genuinely interested people would enter.
- Set the location and search area appropriately.
- Check the filters and sorting options.
- Compare not only the position, but also the title, image and price.
- Monitor views, favourites and relevant messages over several days.
This helps you identify which improvements really benefit your offer, so you can book targeted additional visibility where necessary.
The fact that another advert frequently appears at the top is therefore no cause for concern. Use your observation as a guide: optimise your content, choose a suitable duration and give a compelling advert more room to be discovered with the right promotion service.
