The best chance of achieving good visibility comes from two key elements: an advert that matches the search exactly, and a targeted extra boost if you want to attract more attention during a key period.
Start with the free basics. Choose the correct advert type, category and location, write clearly and show a strong image. When everything is right, “Premium Top” can provide additional support for your advert's presence in the designated areas.
First, choose the right advert type
The search on a search page only works within the advert type a user is currently viewing. Users look for a Marketplace offer in “Marketplace”, a service in “Services” and an event in the corresponding advert type.
The category should also match the content exactly. Incorrect categorisation can mean that the right interested people won’t find your advert, even if it has good images.
- Choose the advert type that matches the actual purpose
- Use the most precise category available
- Specify the situation and location correctly
- Consider the search scope from the target audience’s perspective
Write a clear, natural title
The title should immediately explain what is being offered or sought, what has been lost, or what event is taking place. Use the usual term that interested people are likely to search for.
- Mention the item or service first.
- Add an important detail such as model, size or location if it helps.
- Keep it specific and easy to read.
- Avoid repetition, lists of keywords and unnecessary special characters.
Too many search terms do not automatically make a title more relevant. A clear title provides guidance and builds trust.
A strong main image increases the chance of a click
Users often decide within a few seconds which advert to open in the results list. The main image should therefore be bright, sharp and easy to recognise even in a small preview.
- Show the actual item or a suitable example of the service.
- Avoid busy backgrounds and unnecessary text areas.
- Use a recent image that matches the condition described.
- Include additional images to show details, scope or special features.
A good image does not automatically improve the ranking itself, but it is more likely to turn visibility into a visit.
The description and price turn interest into an enquiry
A helpful description answers the most important questions without overwhelming the reader with repetition.
- What exactly is being offered or sought?
- What condition is the item in?
- What services or components are included?
- Are there any known faults or conditions?
- How do collection, shipping, delivery or travel arrangements work?
- How long is the offer available?
Also check whether the price or reward is reasonable and up to date. A realistic overall picture is more likely to lead to relevant contacts than an eye-catching title with unclear conditions.
Keep your advert up to date and respond quickly
Current information builds trust. Remove outdated details, update dates and mark any elements that are no longer available. Respond promptly and politely when interested people ask questions.
Deleting and immediately recreating the same content is not a sustainable strategy. Existing views, favourites, shared links and active promotion services may be lost. It is better to improve the existing entry or reactivate an archived version.
Check your advert using a realistic search
Open the relevant advert type and search as an interested person would.
- Use a standard, relevant search term.
- Set the correct location and search area.
- Check the category, filters and sorting options.
- Compare the main image, title, price and clarity.
- Don’t just test a single phrase.
The position can vary depending on the search. Do not assess only one ranking position; also consider views, favourites and relevant messages.
“Premium Top” provides an extra boost
Once the free basics are in place and you want more attention, “Premium Top” can present your advert particularly prominently in the designated areas.
This promotion service is particularly suitable for crowded categories, seasonal offers, upcoming events and periods when you’re actively seeking new contacts. A permanent top position is not guaranteed, but your advert will have a better chance of being noticed early on.
Do not book until the images, text, price and availability have been fully checked. You can find instructions in How can I purchase a promotion service for my advert?
Enhance your presentation to suit your objective
Depending on your objective, other promotion services may be useful. The “Yellow Frame” visually highlights the advert card. The “Gallery” creates an additional presentation on the homepage.
You can combine packages if they are available for your advert. Use How do multiple promotion service packages work simultaneously? to understand their effects and separate durations.
Quick visibility check
- Is the advert type correct?
- Does the category match the content exactly?
- Does the title clearly describe the offer?
- Is the main image clear and attractive?
- Are the description, price and availability up to date?
- Are you searching within the correct advert type for comparison?
- Is now a good time to boost visibility?
The article How can I get my advert to rank higher in the search results without using additional paid services? explains further free measures.
A clearly categorised, well-photographed and clearly described advert is the best foundation. With “Premium Top”, you can deliberately give that foundation more visibility and increase the chance that interested people who are a good match will discover your offer sooner.
