A good advert deserves attention. With the ‘Yellow Frame’, you can make your advert card stand out clearly from other offers. The yellow border quickly catches the eye when users browse the results and helps interested users notice your advert more easily.
The content of your advert remains unchanged. The title, images, description and price are simply presented in a more eye-catching way.
More attention at first glance
Many users first scan several adverts before taking a closer look at one. This is exactly where the ‘Yellow Frame’ helps: it makes your advert card easier to recognise and draws attention to your offer.
The highlighting is particularly effective if you already use a clear cover image, an easy-to-understand title and a suitable price. The frame presents this content more effectively and can help attract additional visits to your advert.
When is the ‘Yellow Frame’ worth using?
This promotion service is particularly suitable for categories with many similar offers. It can also be useful if your advert is only current for a limited time or if you want to highlight a special offer.
Typical examples include:
- an attractive item in a well-stocked category
- a service that needs to stand out from comparable offers
- an event with a fixed date
- a seasonal or time-limited offer
- an advert that is already active and should receive renewed attention
The ‘Yellow Frame’ can also help a wanted advert be seen more quickly by the right people.
What does highlighting achieve?
The ‘Yellow Frame’ improves the visual prominence of your advert card. However, it does not change the search criteria or automatically alter the order of the results.
Your advert will continue to appear where it matches the search term, advert type, category, location and selected filters. A specific position or a fixed number of views cannot be guaranteed.
The real benefit is that a relevant and well-prepared advert can catch the eye more quickly.
How to use the frame to best effect
Before you book the highlight feature, take another quick look at your advert. A striking cover image and a clear title are particularly important, as users will see both of these in the results list.
Also check:
- Are the price or reward up to date?
- Is the description clear and complete?
- Is the location stated correctly?
- Is the offer still available?
- Can you respond to messages throughout the duration?
The easier it is for interested people to understand your offer, the more effectively the additional attention can work for you.
Which duration suits your advert?
Depending on the available options, durations of between 7 and 14 days are currently offered. The duration available for your advert and the price will be displayed before you make your purchase.
A shorter duration is well suited to events, promotions or offers that need to attract a suitable response quickly. A longer duration is useful if interested users need more time to decide or if your offer should remain visible over several days.
For an advert that is already active, the duration generally begins immediately after successful booking. It is therefore best to choose a period during which your offer is available and you can respond to messages.
How to book the ‘Yellow Frame’
You can select the promotion service directly when creating an advert, provided it is offered for that advert. Before completing the booking, check the advert, selected duration and price once more.
For an advert that has already been published:
- Open My Adverts.
- Select the ‘Active’ section.
- Find the advert you want.
- Click ‘Boost’.
- Select the ‘Yellow Frame’ and the desired duration.
- Check your selection and complete the booking.
A detailed description is available under How can I purchase a promotion service for my advert?
Even greater visibility through combination
The ‘Yellow Frame’ can be combined with ‘Premium Top’ and ‘Gallery’ if these promotion services are available for your advert.
- The ‘Yellow Frame’ ensures that the advert card stands out visually.
- ‘Premium Top’ supports a particularly prominent presentation in the designated areas.
- ‘Gallery’ also presents your advert in the gallery on the homepage.
This allows you to decide for yourself whether an eye-catching display is sufficient, or whether you’d like to showcase your advert more prominently in several places. The packages may have different durations and are managed separately.
After purchase
Under ‘My Adverts’, you can check whether the ‘Yellow Frame’ has been activated for the correct advert and how much of its duration remains.
Then open a relevant public search or category view to check how it is displayed. Please note that a search always covers only the advert type that is currently open. For example, you must search for a Marketplace advert within ‘Marketplace’.
Further guidance is available under How do I check whether a promotion service has been activated for my advert?
If you deactivate the advert during the booked duration, the highlighting will no longer be displayed publicly. However, the package’s duration continues to run and is not paused. After a later reactivation, only the remaining original duration will be available.
Further information is available under What happens to my advert and the booked promotion service packages if I deactivate it?
The ‘Yellow Frame’ is a simple way to draw more attention to a well-prepared advert. With a strong image, a clear title and the right duration, you create good conditions for interested users to discover your offer more quickly.
